28

wha... um... so yeah. Not gonna lie on this one. Totally expected to be able to write this during the Blazers game. You see, as we're playing Utah, and I was preparing to get rolled.

But it looks like Los Blazers are channeling a little magic from the legendary Double Uno, and have actually showed up to play. This will make my concentration on the blog wane.

I'm going to give it a shot anyway. So I was recently doing some thinking about sustainability and... oh nice, guy in a Wu-Tang shirt in the front row! WU WU WU!

Aw, damn. There I go again. Back on track.

A lot of the criticism directed at greenwashers focuses on the insincerity inherent to the messages that these organizations proliferate. God that Charles Barkely Taco Bell commercial is fucking awful. That has to be the worst commercial I've seen in a long time. It's eye-stabbingly bad.

On the other hand, Miller Lite's new commercial is hilarious. Spoofing dating site commercials has never been done so expertly. It almost, ALMOST, makes up for the atrociously bad other ad in the campaign. You know the one I mean? The one where the girl decides to tell the guy she loves him at a bar right after he said something about monkeys? Stupid.

And I've got to give a shout out to the Kia Sorento Super Bowl Ad.



Big ups to The Heavy! They're about to blow up.

Well now I've got to figure out I was talking about before all that.

Criticism of greenwashers. Right. So like I was saying, there's a lot of talk about the insincerity of green messages; people question (rightfully so) whether or not generalizations are made about business practices; if certain policies are highlighted while others may be brushed under the rug of ambiguity.

Ultimately, what the criticism comes down to is a plea for transparency among greenwashers. People just want to see honesty in advertisers BATUM WITH THE BLOCK!!! OOO WEE!

I warned you.

Transparency in advertising is kind of like...

Oh dammit. I hand something for this.

Well, they're like two things that that don't go together well.

I do think that requiring a high level of transparency being imposed on advertisers would naturally make those companies improve the social and environmental responsibilities. Imagine if every company in U.S. had to post their energy expenditures, pollution levels and waste volumes on a monthly basis, along with a whole handful of other easily digestible statistics.

MMMMM... Statistics. Everybody loves them.

In all seriousness though, that level of openness about business and industrial practices would force companies to, for lack of a better word, behave. No one is going to feel too good about buying from a company that pollutes their favorite river with 200 gallons of diabolically deadly neuro-toxious-pain-induction-serum every month. Get your goggles.




Who knows, people might even be prompted to some sort of socially beneficial action.

But let's not get ahead of ourselves.