Post the 1st

So... for my first post, I suppose I'll just talk about my personal favorite "Green Campaign." Which is, of course, the National Basketball Association's Green Initiative.

NBA Green consists mainly of team-based programs, like the Toronto Raptors encouraging public transportation by offering 25% discounts on tickets to any fan with a public transit receipt, or the Cleveland Cavaliers switching out all of the plastics in their arena for biodegradable corn plastic. The campaign's focal point is "NBA Green Week" which consists of some teams uncharacteristically sporting green jerseys as well as... um... Green Week T Shirts. And yeah. That's about it.

So if you see the Bulls rocking green jerseys, it's not Bizarro Word, it's just NBA Green Week.

It's a pretty basic green program, with both teams and the league as a whole trying to, above all, increase awareness for the "Green Movement." It's effect is hard to judge, but hey, they're trying, and that's what people like to see.

And you've got to love anything that produces this photo:




That's the photo you want headlining your website.

This just screams, "Hey kids! Did you recently come across a stack of unused newspapers or a (probably full) can of soda? Recycle that shit!" Boom. Message received. God bless the NBA.

Sidebar: Is that the bunny from Donnie Darko helping Elton Brand recycle? What the hell? How did they get that thing in a Sixers jersey? It looks fairly foul-tempered, like it would teach you how to recycle, then promptly reap your soul.