Tuesday, January 19, 2010

Cosignment

That title has nothing to do with this post; it is merely an obscure reference to the Number 10.

First person to figure it out wins a copy of the soundtrack to the Bollywood sensation Singh is Kinng.


So I'm really at an impasse here. I don't want to start my Math homework, which is usually when I start a blog post, but my current state of over-caffeination is preventing my brain from thinking about anything but watching Predator 2.

And as much as I want to try to tie that movie into a post about Green Brand Strategies, I honestly don't think I can do it.

Unless the Predator is a metaphor representing the growing threat of global climate change, Danny Glover's slow realization of the Predator's existence represents the world's ever expanding knowledge of the threat, and the use of mud to fool the Predator's infrared vision represents how we must team up with the earth itself to defeat global climate change!

HELL YEAH!

Wait. DAMMIT. The use of mud to trick the Predator is from the first movie. Scratch that.

But the first Predator movie is DEFINITELY an allegory about the climate crisis.

Shit is deep.

But I'll save that for another post, or perhaps a book. Yeah. That definitely deserves a book.

Combating the Invisible Threat: An Allegorical Approach to John McTiernan's Predator and its Pertinence to to the Inherent Threat of Global Climate Change.

In its stead, I shall discuss the use of reusable shopping bags! (As inspired by a quick glance around my room.)

I personally feel that this seemingly small effort is actually one of the more impactful ways that an individual can live in a more sustainable manner. I would have never made this realization, were it not for a trip to everybody's favorite grocery store: Trader Joe's.

While stocking my cart to the brim with frozen pizzas that have classy, vaguely Italian-sounding names (+1 Baller Status) I noticed a little hand-made sign on the end of an isle. It was a small sign, not any larger than a standard piece of paper, containing a pasted-on picture and a handwritten note.

The picture showed a pile of paper shopping bags, roughly the size of three Arvydas Sabonises, and the note said something to the effect of:

"HEY YOU! CUSTOMER! I DARE SAY YOU'VE SAVED QUITE A LARGE NUMBER OF BAGS BY UTILIZING YOUR OWN GROCERY CONVEYANCE MECHANISMS!"

The sign went on to note that this heaping stack of bags was saved in a single month.

Every single one of those bags would have gone straight to the landfill, save for perhaps the few that were fortuitous enough to go to homes where the saintly homeowners disposed of them in a much more dignified manner, such as a recycling receptacle or a plaything for a youth.

Or a cat prison.



The point is that Trader Joe's customers are saving a certified ass-ton of garbage by using reusable bags.

Imagine if stores made reusable bags mandatory.

Dun Dun DUUUUNNNN!!!!

Shit is festive.



Answer to title reference: The Ten Crack Commandments, by the Notorious B.I.G.

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