The Green Brands Trilogy

During the later meetings of Green Brand Strategies, there was much talk of a potential series of courses involving the subject matter. A Green Brands Trilogy of sorts.While I think there is plenty of merit in this idea, I would venture to say that a significant retooling of the course outline might be necessary.

Not ragging on the course here, I'm just saying that it occasionally lacked direction, which would hamper attempts at a year-long course series. Here's my suggestion, as well as any evidence needed to prove why I should never be a teacher.

Term 1: Brand Sustainability Concepts. An in-depth analysis of what makes a brand sustainable. Maintaining a less overt focus on "Green Advertising," this class would serve as a introduction to sustainability practices, from the individual level to the corporate level. What is actually good, what is bad.

A class like this would have greatly helped my comprehension in GBS, as I was not particularly knowledgeable about sustainability practices. This class would be open to other majors as well, including business and design majors, as sustainability practices are will be necessary in these fields as well.

Biggest downside of this class? It can be abbreviated BS Concepts, and is therefor prone to mockery.

Term 2: Sustainable Brand Strategies. Essentially the same course as the current GBS, but with a more stringent adherence to advertising strategies, as all the introductory stuff would have been taken care of in the previous term.

The existence of BS Concepts would allow for this class to delve entirely into the analyzing of "Green" advertisements, and the application of the subject matter from the previous course.

Term 3: Sustainability Production. In the third term, ad majors would team with product design majors to innovate in the fields of sustainable technology and advertising.

The product design majors could work on some sort of new product, or packaging design, and the ad majors could run a campaign for the product.


So yeah. That's what I've got, and I think it could be pretty cool. especially the third term. That sounds like it would be fun to me.